PRIMI RESTAURANTS AND FAST FOOD OUTLETS
The PRIMI Brand is one of the most dynamic and exciting restaurant brands currently in the South African market. We have captured the enthusiasm of the trendy South African public, delivering high quality food with a sense of urgency and purpose.
The PRIMI concept has branched out into 3 distinct franchise variants making the unique eating experience accessible to as many people as possible.
PRIMI Piatti, the largest of the 3 concept stores is seen as a casual comfort, fine-dining sit down restaurant. The cuisine is inspired by Italian tradition but influenced by the Cosmopolitan present, catering for a variety of occasions and taste preferences.
PRIMI Caffe is fashioned off PRIMI Piatti with a strong focus on improving space efficiency and energy usage. Effectively a smaller restaurant with a reduced menu offering.
PRIMI Xpress is a fast food, take-out and delivery convenience store delivering a taste of PRIMI’s unique menu offering direct to customer’s doors to be enjoyed in the comfort of their own homes.
Should you like further information, please contact:
[PRIMI WORLD FRANCHISING DIRECTOR]
Tel: +27 (0)21 433 1380
Fax: +27 (0)21 433 1385
PRIMI PIATTI (according to the RSA consumer) is the Number 4 FAMILY SITDOWN RESTAURANT and the Number 3 FAST FOOD PIZZA outlet. SUNDAY TIMES, THE TIMES AND SOWETAN: 2009 TOP RETAIL AWARDS.